When building your lash brand—whether you sell strip lashes, lash extensions, tools, or offer lash services—your business name becomes the foundation of your identity. A strong name builds trust, attracts the right customers, and helps your brand stand out in a competitive beauty market.
In this guide, you’ll learn how to create a memorable eyelash business name, naming formulas used by successful brands, and 100+ ready-to-use lash business name ideas.
Why Your Eyelash Business Name Matters
A great lash business name should:
- Create a professional and trustworthy brand image
- Be easy for customers to remember and search
- Match your brand personality (luxury, soft, cute, bold, professional)
- Work well across packaging, website URL, and social media
- Be unique enough for trademarking and domain registration
Your business name is the first impression—make it count.
How to Create a Strong Eyelash Business Name
Follow these steps to build a name that represents your brand authentically.
1. Define Your Brand Personality
Think about what you offer and how you want customers to feel.
Your brand style could be:
- Luxury / Premium
- Natural / Minimalist
- Glam / Bold / Trendy
- Cute / Youthful
- Professional / Clinical Beauty
Once you choose the vibe, it becomes easier to match words that reflect it.
2. Use Lash-Related Keywords
Add meaningful words connected to:
Industry:
lash, lashes, beauty, glam, lash extension, strip lash, mink, volume, curl, salon
Value:
premium, pro, studio, signature, luxury, vivid, elite, supreme, dreamy
Emotion:
goddess, angel, charming, divine, glow, bliss, aura, allure, velvet
3. Use Naming Formulas That Work
Here are formulas that lash brands commonly use:
Formula A: Word + Lash / Lashes
- Velvet Lashes
- Aura Lash
- Bloom Lash Studio
Formula B: Beauty + Descriptor
- Luxé Beauty Lab
- Divine Beauty Co.
Formula C: Your Name + Lash
- Aria Lash Artistry
- Luna’s Lash Lounge
Formula D: Two-Word Abstract Brand Style
- Pure Velvet
- Silk Vision
- Bloom Aura
Formula E: Add Location (for salons)
- Tokyo Lash Room
- LA Volume Studio
100+ Eyelash Business Name Ideas (Free to Use)
Luxury Lash Brand Names
- Velvet Goddess Lash
- Luxe Volume Studio
- Divine Silk Lashes
- Opal Lash Couture
- Royal Flutter Co.
Cute / Soft / Aesthetic Names
- Bunny Lash Bar
- Soft Bloom Beauty
- Pink Halo Lash
- Dreamy Wink Studio
- Cloud Curl Lashes
Professional & Minimalist Names
- Precision Lash Lab
- Pureline Lash Studio
- Volume Pro Co.
- LashCraft Studio
- Essential Lash Works
Trendy & Modern Names
- Vibe Lash Haus
- Glam Mode Beauty
- Lash Nova Pro
- Wink Society
- Flashy Lash Lab
Names for Strip Lash or OEM/ODM Lash Brands
- SilkWave Lash Factory
- EliteFiber Lash Co.
- Custom Curl Lashes
- ProStrip Lashworks
- Infinity Lash Manufacturing
Tips for Checking Your Lash Business Name
1. Check domain availability
Try:
- .com
- .beauty
- .shop
- .studio
2. Check social media usernames
Make sure it’s available on:
- TikTok
3. Check trademarks
You can search:
- USPTO (USA)
- WIPO
- EUIPO
- Your local trademark office
4. Ask for customer feedback
A great name must be easy to say, spell, and remember.
Before finalizing your name:
Final Tips for Creating a Lash Business Name That Sells
- Keep it short (1–3 words)
- Avoid difficult spelling
- Match your target audience
- Make sure it looks good on packaging
- Choose a name that can grow with your brand
Your name is the start of your branding journey—make it meaningful, powerful, and unforgettable.