By StarBerryLashes — A Professional China Cluster Lash Manufacturer
Cluster lashes—also known as DIY cluster lashes, pre-fanned clusters, or premade segment lashes—have become one of the fastest-growing categories in the lash industry. Many new brands and lash suppliers are surprised when they discover that custom cluster lashes often require a high minimum order quantity (MOQ), yet the unit price is lower compared to other lash products.
As a professional China wholesale & private label cluster lash manufacturer, we want to explain clearly why this happens, and how high MOQ actually helps brands save money and scale faster.
Why Do Custom Cluster Lashes Require a Higher MOQ?
1. Cluster Lashes Are Produced in Large Automated Batches
Unlike handmade strip lashes, cluster lashes are made using semi-automated machines.
The machine needs to be set up for:
- thickness
- curl
- length mix
- fiber material
- fan shape (spiky / natural / wispy / narrow / wide)
- glue amount
Once the machine starts, it runs in large-volume batches.
Producing small quantities would waste:
- fiber materials
- machine setup time
- packaging prep
- calibration costs
Therefore, manufacturers must set higher MOQs (e.g., 100–500 boxes per style) to keep the production efficient.
2. Custom Packaging Also Requires a Batch Production
For private label cluster lash boxes, packaging factories typically also require:
- plate making fees
- color printing setup time
- minimum film & cardboard consumption
- mold cutting prep
All of these steps only make sense at higher quantities, which is why lash brands usually need to order 500–1,000+ boxes to get custom designs.
3. Mixing Lengths & Styles Still Requires Stable Mass Production
Even if you want:
- mixed trays
- natural mapping (8–16mm)
- cat eye mix
- spiky mix
…the production still has to follow a pre-set automated cycle, which naturally increases the MOQ.
Why Are Cluster Lashes Still Cheaper?
1. Automated Production Lowers Labor Costs
Cluster lashes are faster to make.
Compared with handmade strip lashes, cluster lashes have:
- lower labor involvement
- lower time per fan
- fewer manual steps
Automation = lower cost per unit.
2. Stable Raw Material Consumption
Cluster lashes use:
- fixed fiber lengths
- standardized glue bonding
- high-yield production
This keeps material waste low, which reduces cost.
3. Mass Production Allows Manufacturers to Offer Better Prices
When a factory produces large batches at one time, the cost per unit drops significantly.
This is why—even though MOQs are higher—the price becomes extremely competitive, especially for brands aiming to scale.
4. Simple Packaging Options Reduce Cost
Most cluster lash brands use:
- sliding cases
- clear boxes
- simple printed sleeves
- low-cost rectangular trays
These packaging options are cheaper than magnetic or premium lash boxes, so the total unit price goes down.
What This Means for Lash Brands
Ordering higher MOQ for custom cluster lashes is not a disadvantage—it’s actually a big advantage.
You get:
- Lower per-unit pricing
- Consistent quality across batches
- Better profit margins
- Faster branding growth
- Stronger pricing competitiveness in the marketplace
For brands selling on TikTok Shop, Amazon, Instagram, or their own e-commerce store, this pricing structure makes cluster lashes one of the highest-margin lash products.
About Us — Your Trusted China Cluster Lash Manufacturer
We specialize in:
- DIY cluster lashes
- Pre-mapping clusters
- Segment lashes
- Premade fans
- Wholesale + OEM / ODM custom service
- Private label packaging
- Low-cost, mass production for growing brands
We support:
- Custom curl / length / thickness
- Custom mapping (wispy, anime, cat eye, spiky)
- Custom packaging & logo printing
- Fast sampling & stable weekly output
If you want low factory prices, professional production, and a reliable OEM/ODM partnership, feel free to contact us anytime.