2025 Lash Business Marketing Tips for New Brands

Bullet Points

Starting a lash brand in 2025 is full of opportunity—but the competition is stronger than ever. Whether you’re launching strip lashes, cluster lashes, or lash extension products, your brand needs a smart marketing strategy to stand out.

Here are the top 2025 lash business marketing tips that can help new brands grow faster, attract loyal customers, and build a strong online presence.

1. Build a Strong Brand Identity

In 2025, customers buy brands, not just lashes.

A clear identity helps your lash business stand out.

What to define:

  • Brand colors (soft glam, bold, minimalist, etc.)
  • Logo and typography
  • Brand mission (clean, vegan, cruelty-free, luxury, affordable)
  • Unique selling points (handmade? OEM? salon-quality?)
  • Product line positioning (premium strips, DIY clusters, colored extensions…)

Tip: Custom packaging is one of the fastest ways to boost value.

2. Leverage TikTok & Short-Form Video

Short videos remain the #1 fastest growth tool in 2025.

Content ideas:

  • Lash transformations
  • Before & after
  • “How To Apply” tutorials
  • Packaging unboxing
  • Behind-the-scenes of lash manufacturing
  • Influencers testing your lashes
  • Viral lash trends (Anime, Wet Look, Spiky, Manga, Ego Lashes…)

Pro tip: Post 1–2 short videos daily to boost visibility.

3. Work With Micro-Influencers (5K–50K Followers)

In 2025, micro-influencers convert better than big influencers.

Choose creators who:

  • Already post lash/beauty content
  • Have authentic followers
  • Use English or mixed languages for global reach
  • Can produce UGC-style videos

Best collaboration formats:

  • PR gifting
  • Affiliate links
  • Discount codes
  • Paid UGC videos for your website
  • Lash mapping demo video

4. Use Professional Product Photos & Models

Clear visuals = higher trust = more sales.

Must-have photos:

  • Lash tray close-ups
  • Strip lashes macro shots
  • Model wearing styles
  • Packaging with logo
  • Before/after comparison

5. Optimize Your Website for SEO (Especially “Lash Supplier” Keywords)

2025 buyers shop through Google as much as Instagram.

Focus on these SEO items:

  • Product page descriptions
  • Blog posts (like this one)
  • Keywords like:
    • “lash supplier China”
    • “private label lashes”
    • “cluster lashes wholesale”
    • “OEM lash packaging”
  • Fast loading speed
  • Mobile optimization

6. Collect Customer Reviews Early

Reviews influence lash buying decisions more than price.

Ways to gather early reviews:

  • Offer discount for photo reviews
  • Include QR code in packaging
  • Collaborate with lash techs in exchange for feedback
  • Send PR to beauty bloggers

7. Offer Bundle Deals & Starter Kits

2025 buyers prefer value bundles.

Create bundles such as:

  • Lash starter kit
  • Influencer PR box
  • 10-style lash collection
  • DIY cluster lash kit
  • Lash extension pro kit

Bundles increase average order value significantly.

8. Create Educational Content (Blogs, Video Tutorials, PDFs)

New lash brands that educate customers grow faster.

Useful content types:

  • “How to apply cluster lashes”
  • “How to choose lash styles for eye shapes”
  • “Eyelash extension curls explained”
  • “How to start your lash brand”
  • “OEM lash process explained”

Educational content builds long-term search traffic and trust.

9. Build Long-Term Partnership With Your Lash Supplier

Choosing the right Chinese supplier like StarBerryLashes affects everything:

product quality, packaging, lead time, and price.

Look for suppliers that offer:

  • OEM/ODM customization
  • Low MOQ
  • Fast sample delivery
  • Mixed styles in one order
  • Stable lash quality
  • Regular new arrivals

10. Stay Updated with 2025 Lash Trends

  • Anime lash extensions
  • Wet look
  • Spiky manga strips
  • Colored extensions
  • DIY cluster lash kits
  • Lash mapping stickers
  • Lightweight flat lashes

Conclusion

Starting a lash business in 2025 is full of potential—but only brands with strong marketing can win. By building a clear brand identity, posting short-form videos, working with influencers, optimizing SEO, and partnering with a reliable lash supplier, your lash business can grow quickly and sustainably.