Starting a lash brand in 2025 is full of opportunity—but the competition is stronger than ever. Whether you’re launching strip lashes, cluster lashes, or lash extension products, your brand needs a smart marketing strategy to stand out.
Here are the top 2025 lash business marketing tips that can help new brands grow faster, attract loyal customers, and build a strong online presence.
1. Build a Strong Brand Identity
In 2025, customers buy brands, not just lashes.
A clear identity helps your lash business stand out.
What to define:
- Brand colors (soft glam, bold, minimalist, etc.)
- Logo and typography
- Brand mission (clean, vegan, cruelty-free, luxury, affordable)
- Unique selling points (handmade? OEM? salon-quality?)
- Product line positioning (premium strips, DIY clusters, colored extensions…)
Tip: Custom packaging is one of the fastest ways to boost value.
2. Leverage TikTok & Short-Form Video
Short videos remain the #1 fastest growth tool in 2025.
Content ideas:
- Lash transformations
- Before & after
- “How To Apply” tutorials
- Packaging unboxing
- Behind-the-scenes of lash manufacturing
- Influencers testing your lashes
- Viral lash trends (Anime, Wet Look, Spiky, Manga, Ego Lashes…)
Pro tip: Post 1–2 short videos daily to boost visibility.
3. Work With Micro-Influencers (5K–50K Followers)
In 2025, micro-influencers convert better than big influencers.
Choose creators who:
- Already post lash/beauty content
- Have authentic followers
- Use English or mixed languages for global reach
- Can produce UGC-style videos
Best collaboration formats:
- PR gifting
- Affiliate links
- Discount codes
- Paid UGC videos for your website
- Lash mapping demo video
4. Use Professional Product Photos & Models
Clear visuals = higher trust = more sales.
Must-have photos:
- Lash tray close-ups
- Strip lashes macro shots
- Model wearing styles
- Packaging with logo
- Before/after comparison
5. Optimize Your Website for SEO (Especially “Lash Supplier” Keywords)
2025 buyers shop through Google as much as Instagram.
Focus on these SEO items:
- Product page descriptions
- Blog posts (like this one)
- Keywords like:
- “lash supplier China”
- “private label lashes”
- “cluster lashes wholesale”
- “OEM lash packaging”
- Fast loading speed
- Mobile optimization
6. Collect Customer Reviews Early
Reviews influence lash buying decisions more than price.
Ways to gather early reviews:
- Offer discount for photo reviews
- Include QR code in packaging
- Collaborate with lash techs in exchange for feedback
- Send PR to beauty bloggers
7. Offer Bundle Deals & Starter Kits
2025 buyers prefer value bundles.
Create bundles such as:
- Lash starter kit
- Influencer PR box
- 10-style lash collection
- DIY cluster lash kit
- Lash extension pro kit
Bundles increase average order value significantly.
8. Create Educational Content (Blogs, Video Tutorials, PDFs)
New lash brands that educate customers grow faster.
Useful content types:
- “How to apply cluster lashes”
- “How to choose lash styles for eye shapes”
- “Eyelash extension curls explained”
- “How to start your lash brand”
- “OEM lash process explained”
Educational content builds long-term search traffic and trust.
9. Build Long-Term Partnership With Your Lash Supplier
Choosing the right Chinese supplier like StarBerryLashes affects everything:
product quality, packaging, lead time, and price.
Look for suppliers that offer:
- OEM/ODM customization
- Low MOQ
- Fast sample delivery
- Mixed styles in one order
- Stable lash quality
- Regular new arrivals
10. Stay Updated with 2025 Lash Trends
- Anime lash extensions
- Wet look
- Spiky manga strips
- Colored extensions
- DIY cluster lash kits
- Lash mapping stickers
- Lightweight flat lashes
Conclusion
Starting a lash business in 2025 is full of potential—but only brands with strong marketing can win. By building a clear brand identity, posting short-form videos, working with influencers, optimizing SEO, and partnering with a reliable lash supplier, your lash business can grow quickly and sustainably.